Life is accidentally fun.
Especially for those who have given their ALL to life, even if it's meant losing some teeth along the way...
Campbell's appears to remind them that behind every toothless smile, there is soup!
To communicate this, we brainstormed and came up with a a nutty campaign to spread the wordthat Campbell's is there to lend a hand when life takes an unexpected turn.
We started filling the supermarket aisles with our special edition cans
and covering the cities in posters:
We also crafted a magazine filled with comical Campbell's anecdotess available in all dentist waiting rooms, giving those without teeth a chance to laugh and look on the bright side.
CAMPBELL’S STORIES:
Soup Sensation in a Toothless Nation.
Art Directors: Amaya Osés & Paula Pousada.
CW: mirimau
(that nickname’s from my first hotmail and my uncle and aunt never let it go)