After the viral success of Tantrum girl, keeping the momentum going was key.
So we rolled out a playful OOH campaign showing travelers getting greeted with bemused expressions and the campaign’s line, “Where’s my Toblerone?”
Playful travelers having fun with our billboards.
1. This gentleman is having a heated debate
with his wife over a Toblerone.
with his wife over a Toblerone.
2. Travelers glued to their screens,
checking out our campaign.
checking out our campaign.
3. Tourists photobombing a cool billboard
while some others miss their flight.
LePub Milan
THE FIRST PLAYLIST YOU UNLOCK BY VIBING TO IT.
To get Germany, Belgium, and Spain vibing, Desperados’ new Vibe experience on Spotify allowed users to shake their phones when an in-app pop-up appeared, unlocking a hidden playlist curated by Latin Grammy winner OVY ON THE DRUMS.
The playlist highlighted rising Latin artists, letting listeners feel the vibe and bringingit to fans in these countries.
THE VIBE PLAYLIST curated by OVY ON THE DRUMS: HERE
LePub Milan
We dropped this gadget with our global campaign “The First Ahhh!”, making sure every Heineken is perfectly balanced, in taste and even on wobbly tables.
LePub Milan & LePub Amsterdam
A master of control and calculation, Berlín rarely shows his softer side
-but music changes that.
One of Berlin’s most memorable moments is when he begins singing
“Felicità” by Al Bano, revealing his true, unmasked self.
To promote the series, we capture the energy of that moment:
the actor and singer together explore
what “felicità” means, sharing a sandwich and two glasses of wine.
LePub Milan