D&AD NEW BLOOD PENCIL WINNER FOR DUOLINGO 

Insert Coin.

Three besties hit start, went all-in on this brief,
and leveled up with a Pencil because we played with heart!🕹️💙


The Challenge:

Promote Duolingo Math game worldwide,
engaging parents of young math learners
and adults looking for a mental workout.






Such a fun one to work on.
Fun fact: Every single one of us on the team hates math.


ADs: Soledad Priego & Amaya Osés.
CW: miriamcita (the name my mom and brother always use at home)