The Idea
Heinz joined with Call of Duty Warzone to combat hunger with a weapon designed to deceive the enemy; The Heinz-Grenade.
This weapon pauses your game offering you some time to stop for a bite to eat in real life.
Now you can simply fight hunger by spilling the ketchup all over your player.
Once your player's body is filled with ketchup, the words "Starved to death" will appear on the display. If it’s been used in the multiplayer online mode,
nobody won't spoil the game since this ketchup grenade will make the enemy believe you are dead, and your teammates will be able to continue until you get back up.
Copywriter: Miriam Marín
Art Director: Amaya Osés.