On June 24, 2022, the Supreme Court overturned Roe v. Wade allowing states to ban abortion and engage in a treasonous attack on women's rights. Texas had been declared as "pro-life" and it's currently the largest state to restrict abortions by having three significant bans on the books setting up a potential legal minefield.
Abortion is healthcare, a fundamental right and a woman's decision. However, it's not JUST a women's thing. We don't want men to have a decision on women's bodies, but to take a position to help women have this fundamental right.
Hey Jane will run the first abortion campaign addressed to men,
reminding them that their voice also matters,
by not mattering.
JOHN is both the most common name in the United States (with an estimated 5,298,362 people)
and the one used in court when someone’s identity is hidden or unknown
As our audience would typically ignore these issues, we captured their attention with a simple first name
and by reaching out to all channels in America through a TV spot featuring only men, made specifically for men.
CWs: Alicia Varella, mirimir
ADs: Amaya Osés, Elena Fernández.