Student

Mission brief: Get gamers to hit pause and grab a bite.

It was the first round.
Amaya and I, at 11 PM, decided to take a shot at this brief while having dinner over a video call.
We were digging into our ketchup-covered food when inspiration hit like a ticking time bomb.

-What if a character dies and fakes it with a ketchup explosion?

-HAHAHAHA, note it down!





AD: Amaya Osés
CW: mirmir

On June 24, 2022, the Supreme Court overturned Roe v. Wade allowing states to ban abortion and engage in a treasonous attack on women's rights. Texas had been declared as "pro-life" and it's currently the largest state to restrict abortions by having three significant bans on the books setting up a potential legal minefield.

Abortion is healthcare, a fundamental right and a woman's decision. However, it's not JUST a women's thing. We don't want men to have a decision on women's bodies, but to take a position to help women have this fundamental right.

Hey Jane will run the first abortion campaign addressed to men,
reminding them that their voice also matters,
by not mattering.

JOHN is both the most common name in the United States (with an estimated 5,298,362 people)
and the one used in court when someone’s identity is hidden or unknown

As our audience would typically ignore these issues, we captured their attention with a simple first name
and by reaching out to all channels in America through a TV spot featuring only men, made specifically for men.









CWs: mirimir, Alicia Varella
ADs: Amaya Osés, Elena Fernández






Mission brief: Turning period talk from taboo to totally normal.

An Instagram video of an activist girl exposing the truth about a dangerous, secretive mob no one dares to mention:
the Bloody Mafia.

This video blew up, sparking conversations all over Twitter. Freeda’s global accounts rode the fake news wave,
and suddenly, we found ourselves on the front pages of The Huffington Post and blah, blah, blah.

At that point, the truth had to be revealed,
and social media lit up with conversations about periods.

Check out the video,  at least you’ll get a laugh.



*Periods aren’t great, but neither are jerks, and somehow people keep chatting about them. *


AD: Amaya Osés.
CW: Miri (that’s what my grandpa used to call me.)