The Idea
Freeda uploaded an Instagram video of a girl talking about a dangerous fake mob; The Bloody Mafia.
This video went viral and people started to talk about it on Twitter. All Freeda’s accounts
from around the world joined this fake news’ move and then before we knew it, we were
on the front page of The Hugginfgton Post and more newspapers. From that point forward,
there was no choice but to unveil the truth, and as a result, people naturally began
discussing periods on social media.
Copywriter: Miriam Marín.
Art Director: Amaya Osés.